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Adways

45-DayPERFORMANCE MARKETINGMentorship

↗
PERFORMANCE MARKETING
META ADS
MENTORSHIP PROGRAM
Adways mentor
01 · Audience

Who This
Program Is For

01

Entrepreneurs Who Want Customers

  • Use social media ads to generate consistent leads or sales
  • Build a predictable acquisition system instead of depending on luck
02

eCommerce Owners

Who Want to Scale Internationally

  • Launch and grow your brand using Meta Ads
  • Expand beyond local markets with structured scaling strategies
03

Performance Marketers

Who Want High-Paying Clients

  • Move beyond basic ad execution
  • Deliver real results that clients are willing to pay for
04

Performance Marketers

Targeting High-Budget Roles

  • Work on accounts with serious ad spend
  • Build the confidence to handle large-scale campaigns
05

Digital Product Sellers

Who Want Scalable Online Income

  • Sell digital products using performance marketing
  • Build systems that generate consistent sales
02 · Curriculum

What You’ll
Master

01

Master Performance Marketing Economics

  • Understand ROAS, AOV, CAC, CPA, CPP, CPM, CTR & CVR
  • Calculate Break-Even ROAS and Maximum Allowable CAC
  • Understand Marginal CPA, Marginal CAC & Profit Frontier
  • Make scaling decisions based on profit, not vanity metrics
02

Diagnose Campaigns Like a Performance Marketer

  • Audit campaigns using Delivery → Traffic → Conversion
  • Identify whether CPM, CTR, CPC or CVR is the actual bottleneck
  • Diagnose funnel wastage and conversion drop-offs
  • Separate genuine performance problems from normal campaign volatility
  • Analyze account-level performance instead of isolated campaign metrics
03

Build Advanced Meta Ads Account Structures

  • Master CBO, ABO & CBO 27 Broad
  • Consolidate or segment campaigns based on business economics
  • Structure campaigns around products, collections, personas, locations and marketing angles
  • Diagnose auction overlap, cannibalization and budget fragmentation
  • Design structures that balance Meta's learning with data readability
04

Build a Creative System That Scales

  • Build creatives using Persona × Marketing Angle × Format × Awareness Stage
  • Develop TOFU, MOFU & BOFU creative strategies
  • Identify winning creatives using spend and profitability
  • Diagnose creative fatigue, saturation and ad blindness
  • Turn winning concepts into new iterations and scalable creative systems
  • Use AI-assisted creative production to increase testing volume
05

Master Targeting & Audience Strategy

  • Broad vs Interest vs Lookalike targeting
  • Build purchase-based and website-based look alikes
  • Use lookalikes as learning signals and transition toward Broad
  • Build prospecting, retargeting and retention audiences
  • Diagnose audience overlap and saturation
  • Know when to trust Advantage+ and when manual control is necessary
06

Build Lead Generation Systems That Produce Customers

  • Build lead-generation funnels beyond cheap CPL
  • Diagnose low-quality leads, no-pickups, invalid leads and unqualified leads
  • Optimize toward Qualified Leads instead of raw lead volume
  • Build CRM → Meta feedback loops
  • Use creative to pre-qualify prospects before they submit a lead
  • Optimize CPL → CAC → Customer economics
07

Master Tracking & Attribution

  • Implement and understand Meta Pixel + Conversions API
  • Diagnose Event Deduplication and Event Match Quality
  • Understand 7-Day Click, View-Through & Engaged-View Attribution
  • Diagnose Cross-Attribution between campaigns
  • Understand Incremental Attribution
  • Identify Meta vs. Shopify conversion discrepancies
08

Scale Campaigns Without Destroying Profitability

  • Master Vertical vs Horizontal Scaling
  • Identify audience, creative and campaign spend capacity
  • Build Testing → Scaling campaign systems
  • Scale through new audiences, geographies, products and marketing angles
  • Use Cost Cap strategically during scaling
  • Determine whether the next ₹10,000 of ad spend will create or destroy profit
09

Master Retargeting, Retention & Catalog Strategy

  • Build Prospecting → Retargeting → Retention systems
  • Know when natural retargeting is enough
  • Build dedicated retargeting for high-AOV and long-consideration products
  • Use trust, objection-handling and bottom-funnel creative
  • Structure Advantage+ Catalog campaigns
  • Build multi-product and collection-based acquisition systems
10

Optimize Funnels & Customer Behaviour

  • Diagnose High-CTR / Low-Conversion campaigns
  • Fix Ad → Landing Page message mismatch
  • Identify checkout friction and conversion barriers
  • Analyze Landing Page View Rate and page-speed issues
  • Use Microsoft Clarity for session recordings, funnels and heatmaps
  • Identify Rage Clicks, Dead Clicks, Quick Backs and behavioural patterns
11

Combine Meta & Google for Full-Funnel Acquisition

  • Understand Demand Generation vs Demand Capture
  • Use Meta to create demand and Google to capture existing intent
  • Build acquisition strategies for high-consideration businesses
  • Compare traffic cost against actual customer acquisition economics
12

Turn Performance Marketing Into a Business

  • Position yourself as a performance marketing specialist
  • Acquire clients through content, referrals and case studies
  • Use Paid Account Audits to demonstrate expertise
  • Turn Audit → Strategy → Proof → Retainer
  • Structure retainers and performance-based pricing
  • Learn how to close and retain higher-value clients
03 · Learning Paths

Choose Your
Learning Path

Two program structures are presented in the brochure: Adways Performance Marketing Accelerator and Adways Performance Marketing Mentorship Pro.

Program Structure
↗

Accelerator Program

₹56,610
(Incl. GST)

Best For

  • Junior performance marketers
  • Freelancers getting started
  • Business owners learning ads themselves

What's Included

  • 45-day structured program
  • 2 recorded training sessions per week
  • Weekly live interactive Q&A
  • Community access
  • Frameworks & templates
  • 6 Weeks of Q&A access
Enroll Now →
Program Structure
↗

Mentorship Pro Program

₹1,46,610
(Incl. GST)

Best For

  • Freelancers looking for personalized guidance
  • Agency owners
  • Performance marketers seeking faster implementation
  • Business owners scaling their brands

What's Included

  • Everything in Accelerator
  • 45-day structured program
  • 10 private 1:1 mentorship calls
  • 12 Weeks of Q&A access
Enroll Now →
04 · Comparison

Program
Comparison

Compare the program duration, training, Q&A, community, frameworks, private mentorship calls and Q&A access.

Features Accelerator Mentorship Pro
Program Duration 45 Days 45 Days
Recorded Training Sessions 2 Per Week 2 per Week
Weekly Live Interactive Q&A Yes Yes
Community Access Yes Yes
Frameworks & Templates Yes Yes
Private 1:1 Mentorship Calls No 10 Calls
Q&A Access 6 Weeks 12 Weeks
05 · Social Proof

Testimonials

Original student testimonial screenshots are presented as readable visual evidence. Tap any image to enlarge it.

06 · Student Results

Results &
Case Studies

Original student result visuals are shown exactly as supplied, with transparent edges and no added white background.

07 · Student Stories

Watch Full
Video

Each student story has a dedicated photo area and a separate video link, so the student's photo and Instagram video can be updated independently.

Student testimonial photo 1

Turned ₹29,000 in Ad Spend into ₹8Lakhs in Revenue

Student testimonial photo 2

What My Student Says About The 45-Day Performance Marketing Mentorship

Student testimonial photo 3

Why A Doctor Joined My 45-day Performance Marketing Mentorship

Student testimonial photo 4

FinTech Client Success: Scaling an In-App Purchase Campaign Profitably in 2 months

Student testimonial photo 5

A UAE-Based Founder Shares His 45-Day Mentorship Experience

Student testimonial photo 6

An Entrepreneur Who Exports Sustainable Leaf Plates To The International Market After 45 Days Of Mentorship

09 · Student Feedback

Mentorship program
feedback from our students

The full student feedback from brochure pages 22–25 is reproduced without shortening the testimonial text.

“
“The first thing I'm learning from you isn't just marketing—it's patience, dedication, and discipline. The effort you put into every session motivates us to do better ourselves. I'm truly happy to have a mentor like you, and every class has been an amazing learning experience.”
BabluMPB09 - Live Workshop
“
"Today's class was amazing
The best part is that Ameen Sir teaches using real ad accounts, real campaigns, and real data instead of just theory. Seeing everything live makes it much easier to understand how Meta Ads actually work.
I genuinely feel I'm learning things that most people don't share openly. Every class gives me a new perspective, and I'm becoming more confident day by day."
Md IsaqMPB09 - Live Workshop
“
“Every day is full of new lessons. This program has given me hope and helped me learn something valuable in every session.”
Mohamed AslamMPB09 - Live Workshop
“
“One of the biggest lessons was realizing that most marketers blame Meta Ads when the real problem is strategy, campaign structure, targeting, or creatives. That mindset shift alone made the session extremely valuable.”
Mahesh PatilMPB09 - Live Workshop
“
“Learned the law of diminishing returns, campaign bid strategies, and attribution models. The explanations helped me understand not just what to do, but why it works.”
Aman KumarMPB09 - Live Workshop
“
“As a fresher to digital marketing, the topics were new and tricky, but the way they were explained made it easy to understand the relationship between top, middle, and bottom funnel metrics.”
Srilekha KavuriMPB09 - Live Workshop
“
“I was never good at math as a kid. I even struggle now with it. But I understand it when Ameen sir explains it. If he notices people are not responding as much because we're getting confused, he uses a different example. He must definitely have a busy schedule but he never seems to be in a rush. He will explain again and again until he knows we've understood. The application of math in ads, allows us to make logical decisions instead of emotional ones. That is the biggest takeaway for me - finding outliers, analysing with correct data, assuming based on data.”
Rehaan Memonlive workshop
“
"Today's mathematical session was simply wow!
I really enjoyed how you broke down the mathematics behind performance marketing. The derivation of the formulas gave me a completely new perspective on how different metrics are interconnected and, more importantly, how each one contributes to improving ROAS.
Overall, this was one of my favourite sessions so far. It wasn't just about formulas it changed the way I think about optimizing campaigns. Looking forward to the upcoming sessions and learning how to apply these concepts in real campaign scenarios. Thank you, Mr. Ameen!"
Sunil BharathMPB09 - Live 1:1 Session
“
“Thank you for the excellent session! I understood the entire chapter, especially the lead generation campaign structure. Looking forward to asking my remaining questions during the Q&A.”
Muhammed RishadMPB09 - Recorded Lecture
“
“Today's session was more focused on practical implementation, and it was really good. Your efforts deserve to be appreciated.”
Indraja SBatch 1
“
"Best educator of my life. The way you are teaching is absolutely amazing. i have never seen myself so focused for those 90 minutes straight.
Most important thing i learnt is patience. Moving forward i upgrading to the pro membermbership, Now i have full conficence that i can fullfill my dream of having financial independence."
Shashank RajputMPB09 - Live Workshop
“
"I like the concept that ameen sir is clearing the doubts for every basic subjective opinion,good thing about this is it changed my point of view towards the course,it is more interacting rather than boring lecture.
Any how, this was my first Q&A session so,I don't had much of the questions but it taught me that the more you ask the more you get into it.so definitely looking forward for next session to start my journey with ameen sir."
Ms khuswanthMPB04 - Live Q&A Session
“
"I just watched up to the 3rd video,got some really valuable insights from it. Also, when you shared your consultation and project examples, along with the fees, it really opened my eyes to how powerful performance marketing can be as a career. Honestly, I initially came to learn this just to grow my own product, raise funds for my startup, and understand marketing better, but now I’m starting to see the bigger potential in this field. It’s clear that this is a high-paying profession, but only if we build strong skills like yours,so that really motivated me. This is not just praise, I genuinely feel you’re one of the top performance marketers I’ve ever seen. Also, when you mentioned client opportunities for your students, I truly felt you’re giving extra value and real consideration to your mentorship students. That really stood out to me."
Reno ThomasMPB04 - Recorded lecture
“
"Only wish I had discovered your course sooner, Ameen! I’ve been looking for a mentor to guide me through the world of digital marketing for a long time. The way you effortlessly navigate technical terms and marketing jargon really demonstrates the depth of your expertise. I’m eagerly waiting for the Shopify store to be ready so I can dive into the real work. Keep up the great work!"
Noor MuhammedMPB03 - Live Q&A Session
Adways

45-Day
Performance Marketing
Mentorship

The brochure ends with the Adways website.

https://adwaysacademy.com ↗
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